Clean Tec Outsourcing

Leadership Team

CT Outsourcing

Meet the team; CTO Senior Leadership

Driven by Experience. Grounded in Loyalty. United by Shared Values.

At CT Outsourcing, leadership is more than a title — it’s a commitment to excellence, innovation, and partnership. Our executive team brings decades of hospitality experience, combining operational expertise with a bold, entrepreneurial spirit. We understand what it means to own outcomes, because we’ve lived it — on the ground, in the back-of-house, and across Florida’s most iconic hotels.

We lead with intention. Every solution is purpose-built. Every client relationship is approached with long-term value in mind. From executive strategy to on-the-ground execution, our leadership remains deeply involved — ensuring that every detail aligns with the luxury standards our clients expect.

Luis Fernando Rivera

Co-Founder and Chief Executive Officer

Fernando Dominguez

Partner

Jesse Martinez

Vice President of Business Growth & Operations

Karen Rivera

Director of Marketing.

Juan-Guillermo Echeverri

Chief Operating Officer- Miami Region

We’re Suppliers Who Think Like Operators

Our leadership team doesn’t just fill roles — we build relationships. With firsthand knowledge of hotel operations, we understand the pressures, priorities, and pace that elite hospitality demands. That’s why we partner differently: with agility, with empathy, and with results you can see.

When you work with CT Outsourcing, you get more than staffing. You get a team that moves with you, thinks like you, and delivers with the precision your brand deserves.

Luis Fernando Rivera

Co-Founder and Chief Executive Officer, Clean Tec Outsourcing

Industry Experience:
Outsourcing Solutions, Construction Development, Port Logistics

Professional Background:
Luis Fernando Rivera co-founded Clean Tec Outsourcing in 2014 alongside Fernando Dominguez, working together to build one of Florida’s leading providers of hospitality staffing and janitorial services. Their partnership has been key to establishing CT Outsourcing as a trusted name for reliable service and strong client relationships.

With over a decade of experience, Luis Fernando focuses on delivering efficient staffing solutions and optimizing operations across Central Florida. His background in family office direction and financial management has shaped his strategic mindset and long-term approach to sustainable business growth. His disciplined leadership and focus on transparency and results have helped the company scale while maintaining enduring client partnerships.

Community & Personal Life:
Originally from Colombia, Luis Fernando values family above all. He is a proud father and a new grandfather, embracing this chapter with the same passion he brings to his business. He is accompanied on this journey by his wife, Helena Maria, whose support has been instrumental throughout his personal and professional life. A graduate of Universidad Icesi, Luis is known for his honesty and integrity. He believes trust and strong relationships are the foundation of good business and enduring success.

Fernando Dominguez

Chief Operating Officer, Clean Tec Outsourcing

Industry Experience:
Hospitality Staffing, Janitorial Services, Kitchen Services

Professional Background:
Fernando Dominguez co-founded Clean Tec Outsourcing in 2014 in partnership with Luis Fernando Rivera, working together to build it into one of Florida’s leading providers of hospitality staffing and janitorial services. Their combined expertise and shared vision helped establish CT Outsourcing as a trusted partner for hotels seeking reliable talent and seamless service solutions. With over 20 years in the industry, Fernando has been instrumental in shaping the company’s growth and commitment to quality.

His background includes managing and owning multiple companies across Florida, with an expanding reach internationally. Fernando’s focus has always been on delivering dependable service to clients while creating meaningful job opportunities within the community.

Education:

– Bachelor’s in Industrial Engineering from Javeriana University, Cali, Colombia
Bachelor’s in Economics from San Buenaventura University, Colombia

Community & Personal Life:
Fernando is actively involved in the Central Florida hospitality community, participating in organizations like the Central Florida Hotel & Lodging Association, I-Drive Chamber of Commerce, Hispanic Chamber of Metro Orlando, and Skal Orlando.

Outside of work, Fernando enjoys traveling with his wife, Beatriz, and staying connected with their son, Jose M. Dominguez.

Jesse Martinez

Vice President of Business Growth & Operations, Clean Tec Outsourcing

Industry Experience:
Hospitality Management, Business Development, Operations Strategy

Professional Background:
Jesse is a seasoned hospitality professional with over 25 years of hotel leadership experience. His deep understanding of hotel operations and client needs has been instrumental in shaping Clean Tec Outsourcing’s growth strategy and delivering top-notch service to hotel partners. His well-rounded industry insight drives the company’s expansion efforts and helps optimize performance across Florida.

As the Vice President of Business Growth & Operations, Jesse focuses on capturing new accounts, leading the company’s Luxury Division, and strengthening relationships with key partners. His extensive network and hands-on leadership ensure that Clean Tec Outsourcing consistently meets—and often exceeds—the expectations of its clients.

Community Involvement:
Jesse is actively involved in the hospitality community, serving on influential boards, including:

Visit Florida

Florida Restaurant & Lodging Association

Central Florida Hotel & Lodging Association

Greater Orlando Sports Commission

Skal International – Orlando Club

Personal Life & Values:
A proud U.S. Air Force veteran with 22 years of service, Jesse values discipline, teamwork, and integrity. Outside of work, he enjoys mentoring others, playing golf, and spending quality time with his wife, Kimberly, their two daughters, Cassie and Keartsyn, and their two dogs, Titan and Raider.

Karen Rivera

Director of Marketing. Clean Tec Outsourcing

Industry Experience:
Marketing, Branding, Hospitality Staffing,, & Business Development

Professional Background:
Karen Rivera is an accomplished marketing strategist with over a decade of experience in driving business growth through innovative marketing solutions and strategic business development. As the Director of Marketing and Business Development at Clean Tec Outsourcing, she leverages her expertise to enhance brand visibility, optimize multi-channel marketing campaigns, and strengthen client relationships in the hospitality sector.

Karen focuses on a results-oriented approach, strong project management capabilities, and a commitment to delivering exceptional customer experiences. Excels at building rapport with C-level clients and stakeholders, optimizing digital ecosystems, and executing seamless traditional and digital marketing strategies.

Personal Life & Hobbies:
Outside of her professional life, Karen is a proud daughter, sister, and friend. She’s also a Type 1 diabetic and an advocate for health and wellness, committed to a lifestyle that includes regular Pilates practice. Karen believes that empathy, vulnerability, and authenticity are at the heart of real leadership—values she brings into every project and client relationship.

Juan-Guillermo Echeverri

Chief Operating Officer, Clean Tec Outsourcing

Industry Experience:
Hospitality, Consumer Goods, Real Estate

Professional Background:
Juan-Guillermo brings over 25 years of leadership experience across multiple industries, including hospitality, consumer goods, and real estate. His career path has taken him from Parisian boardrooms to Miami Beach hotels, always with a focus on aligning strategic planning with high-performing teams. For more than a decade, he has served as a strategic advisor, helping businesses optimize operations and drive growth.

As the Chief Operating Officer at Clean Tec Outsourcing, Juan-Guillermo leads the strategic development and operational expansion across the South Florida market. His expertise lies in turning challenges into opportunities, finding strategic advantages where others might not look. His hands-on leadership style is built on efficiency, precision, and a commitment to delivering exceptional service experiences.

Education:
Bachelor’s in Industrial Engineering from Universidad de Los Andes

Community & Personal Life:
Outside of work, Juan-Guillermo enjoys biking through Key Biscayne, planning family adventures, and staying connected to the community. He believes that great service isn’t just about execution—it’s about creating moments of joy and lasting impressions.